Facebook & Instagram Advertising on the Gold Coast
Reach Gold Coast locals and visitors before they start searching. Suburb-level targeting, retargeting and creative that earns attention. From $1,000/month, no lock-in.
Google Ads catch people who are already searching. Facebook and Instagram ads work earlier than that: they put your business in front of local people before they've thought to look, which keeps you front of mind and fills the top of your funnel.
Run badly, social ads buy likes that never turn into sales. Run well, they bring real enquiries and build an audience you can market to again and again.
What we run on Facebook and Instagram
- Local awareness and lead campaigns - aimed at the right people in the right Gold Coast suburbs, not a scattergun audience.
- Pixel and conversion tracking - set up properly, so campaigns optimise for real leads rather than vanity numbers.
- Retargeting - bring back people who visited your site or engaged with you but didn't enquire.
- Lookalike audiences - find more people who resemble your best customers.
- Scroll-stopping creative - ad copy and visuals written to earn the click, then tested and refreshed.
- Plain-English reporting - what you spent, what it brought in and what we're changing, every month.
Where Meta ads fit on the Gold Coast
- New suburbs, new customers - the northern growth corridor keeps adding residents. The ABS named Pimpama Queensland's fastest-growing area in 2016, with Coomera close behind. New arrivals haven't chosen a plumber, dentist or cafe yet, so they aren't searching for you by name. Social ads introduce you first.
- Hospitality and tourism - venues and operators in Surfers Paradise and Broadbeach can reach locals and visitors, and switch campaigns up or down around busy periods and events.
- Clinics and health services - practices around Robina and the Southport health precinct can promote a new service or practitioner to people living nearby.
Facebook ads or Google Ads?
If people already search for what you do, start with Google Ads. If you need to create demand, launch something new or stay visible to your local market, Facebook and Instagram are the better tool. Plenty of businesses run both, and we'll tell you honestly which suits your goals and budget first.
Facebook ads management from $1,000/month
Published management pricing with no lock-in. From $1,000/month, covering setup, creative, optimisation and reporting. Ad spend is separate and paid directly to Meta, and the ad account stays in your name.
Facebook advertising questions
How much do Facebook ads cost on the Gold Coast?
Our management starts at $1,000 per month. Ad spend is paid to Meta separately and depends on your goals. Many local businesses start with a few hundred dollars a month in spend.
Should I use Facebook ads or Google Ads?
Google Ads reach people already searching. Facebook and Instagram create demand and keep you front of mind. We'll recommend which to start with, and many businesses run both.
Can I target just my part of the Gold Coast?
Yes. Campaigns can be aimed at the suburbs you serve, whether that's the northern growth corridor, the central coast or the southern suburbs.
Do I keep my own ad account?
Yes. The Meta ad account stays in your name with all its data, so you're never locked in.
How soon will I see results?
Awareness and traffic start within days. Lead campaigns usually need a couple of weeks of data to settle and improve.
Reach more Gold Coast customers on Facebook
Claim a free ads audit and we'll show you the local audiences and campaigns that would suit your business.